Ad Content Policy

Version 2026-07-23

Every creative and destination URL is reviewed by an admin before it goes live (see Terms, section 4). This policy describes what gets approved.

Requirements

• The image matches the purchased dimensions exactly, in PNG, JPEG or WEBP — no animation.
• The destination URL is https:// and reachable — no redirects to unrelated content.
• The advertiser is the party responsible for the destination site’s content, not GambleWall.

Prohibited

• Content illegal in the jurisdictions GambleWall operates in.
• Malware, phishing, or deceptive destinations (fake login pages, disguised redirects).
• Content sexually exploiting minors, or promoting violence against people or groups.
• Gambling advertising into jurisdictions where it is restricted or requires a licence GambleWall doesn’t hold.
• Impersonation of another brand, person, or regulator.

What happens on rejection

A rejected creative is never published. The buyer is emailed the reason and can upload a replacement using the same one-time link — rejection does not consume it. A live creative found to violate this policy later can be taken down; see Terms, section 4, and the Refund Policyfor what a takedown does and doesn’t entitle you to.

Compliance flags (not yet enforced)

Age-gating, geo-restriction and sanctions/wallet screening are designed into the platform but switched off at launch — a deliberate, recorded decision (not an oversight), revisited before wider launch.